Who we are

PREXUS is the first consulting firm in Latin America giving price the importance it deserves within the competitive and marketing strategy of the companies.

In PREXUS we firmly believe that the best results are achieved when income is maximized, in order to positively and sustainably impact the bottom line of profit & loss statement.

PREXUS is a Colombian company with more than 10 years of experience designing and executing pricing strategies. We have executed more than 70 projects in products and services companies, in both B2C and B2B markets.​

What we do

In PREXUS we help companies of any industry to design and manage pricing strategies that allow companies to make profitable pricing decisions, creating value in companies and markets:

• Maximizing the profitability of their business,
• Avoiding price wars,
• Serving several segments without destroying value,
• Adapting pricing strategies to their market reality.

Vertical Divider

For this, PREXUS offers three types of solutions:

• Pricing training programs, to level concepts and develop skills in the marketing and sales teams of your organization.
• Pricing strategy consulting, where an analytical tool is configured to develop and manage the ideal portfolio for final clients, the optimal channel remuneration structure and value communication tools to increase customer's willingness to pay.
• Pricing market research, to validate, in an effective and cost-efficient way, the hypotheses raised during the consulting process.

Who we talk with

The knowledge and methodology of PREXUS is applicable to companies that offer products or services, participating in both consumer (B2C) and industrial (B2B) markets of any sector of the economy.

We have executed more than 70 projects in various industries in Latin America:

Need help?

If you check at least one of the following statements, do not hesitate to contact us: