About prexus

Who are we?

prexus is the first consulting firm in Latin America to give pricing the importance it deserves within a business’s competitive and marketing strategy.

At prexus, we are convinced that the best consulting results come from working on revenue, to positively impact the bottom line in a sustainable way.

prexus is a Latin American company with over 15 years of experience in designing and executing pricing strategies. We have carried out more than 100 projects for product and service companies operating in both consumer and industrial markets, across more than 10 countries.

Do you want to know more about us?

What do we do?

At prexus, we help companies in any sector design and manage pricing strategies that enable value-driven decision-making in businesses and markets by:

Maximizing business profitability,
Avoiding price wars,
Serving multiple segments without destroying value,
Adapting pricing strategies to the realities of the market environment.

Vertical Divider

To achieve this, prexus offers five types of solutions:

Pricing courses, through which we train your organization in the fundamentals of pricing strategy.
Pricing consulting, where we design your business’s pricing and discount strategy and support you through its implementation.
Pricing market research, to measure your target customers’ perceived value and price sensitivity.
Market price comparison, to capture market prices (yours and your competitors’) across different sales channels.
Pricing management platform, so you can manage and adjust your business’s pricing strategy and make concrete decisions independently.

Would you like to learn more about our solutions?

Who we work with?

prexus’ knowledge and methodology are applicable to companies offering products or services, operating in consumer markets (B2C) or industrial markets (B2B) across any sector of the economy.

We have carried out more than 100 projects across various industries:

Do you want to know how our solutions apply to your business?

Our mission

Develop knowledge and technology in pricing strategy that enables our clients to implement successful pricing processes and sustainably increase their profitability.

Our vision

To be recognized as leaders in pricing strategy, with our tools and methodology serving as the standard for implementing pricing processes in businesses across any industry.