In-company pricing courses
Our pricing training programs are aimed at executives of product or service companies, in industrial or mass markets, who analyze, recommend, or approve pricing decisions.
They are especially valuable for marketing, finance, and sales executives, as well as general managers, who plan to launch new products, face aggressive competition, or fail to capture the value of their offerings through pricing.
Given the in-company nature of the programs, examples and workshops are focused on your company’s sector or category of interest. Depending on the selected time intensity, the program content may include all or some of the following topics:
They are especially valuable for marketing, finance, and sales executives, as well as general managers, who plan to launch new products, face aggressive competition, or fail to capture the value of their offerings through pricing.
Given the in-company nature of the programs, examples and workshops are focused on your company’s sector or category of interest. Depending on the selected time intensity, the program content may include all or some of the following topics:
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1. Strategic price setting
2. Customer perceived value and price sensitivity
3. Demand analysis
4. Internal capabilities
5. Competitors’ capabilities and intentions
6. Pricing strategy structure
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7. The price menu as a commercial process
8. Revenue management
9. Price and marketing mix
10. Pricing psychology
11. Measuring customer perceived value and price sensitivity
12. Artificial Intelligence in pricing decision-making
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Get a quote for your next pricing course here...
Do you want to train a small team in your organization, or learn at your own pace with an online course?
Find the ideal solution here:
Find the ideal solution here:
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Online courseIf you’re an entrepreneur or a professional who needs training in pricing, learn at your own pace with our online course on Udemy.
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FAQs
Is prior experience in pricing and revenue growth management required to participate in the courses?
It is not necessary for participants in our pricing courses to have prior experience. The level and content of our programs are tailored to the specific needs of your team.
Who are the courses aimed at?
Our courses are specially designed for marketing, finance, and sales executives, as well as general managers, who plan to launch new products, face aggressive competition, or fail to capture the value of their offerings through pricing.
Do the courses include practical content or only theoretical material?
Our courses include both theoretical and practical components. The longer the chosen course, the greater the practical component of the program can be.
Can the courses be tailored to a specific company?
Yes. We offer customized content based on the sector, the organization’s pricing maturity level, and specific business challenges.
In what formats are the courses available?
In-company courses are available in both virtual and in-person formats.