What segments exist in our potential market?
─Cluster analysis
─Cluster analysis
Pricing market research
Conducting market research generally involves significant investments by the companies that commission it. The success of any market study depends on knowing exactly what to ask—and what not to ask.
At prexus, we offer the market research techniques necessary to effectively and cost-efficiently answer the following questions:
At prexus, we offer the market research techniques necessary to effectively and cost-efficiently answer the following questions:
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Which attributes do they value in the solutions they buy to meet their needs? ─MaxDiff, Conjoint analysis |
What is the importance of each attribute in the purchase decision of each segment? ─Conjoint analysis |
What value does each segment perceive in the existing solutions on the market? ─Conjoint analysis |
What is the price elasticity of demand in each of our target segments? ─Conjoint analysis, Purchase intention |
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market research here…
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FAQs
What is a pricing study and what is it used for?
It is a market research that allows you to understand the behavior and preferences of your target customers, specifically their perceived value and price sensitivity.
What methodologies do you use in pricing studies?
We use quantitative techniques such as Conjoint analysis, MaxDiff, Purchase intention (Gabor-Granger), and Cluster analysis.
How long does it take to complete a pricing study?
The design, execution, analysis, and presentation of a pricing study takes between 3 and 6 weeks, depending on the number of categories and surveys conducted.
What types of companies are pricing studies applicable to?
Pricing studies are applicable to companies operating in consumer (B2C) and industrial (B2B) markets that want to launch products or services, adjust the prices of existing solutions, or understand the purchasing behavior of potential customers in new markets.
Does the study include practical recommendations?
Yes. All our studies include strategic and tactical conclusions, enabling you to take actionable steps.