Pricing and Revenue Growth Management open course
Objective
Understand the concepts and applications of pricing and revenue growth management that allow you to:
Set prices for your products and services,
Respond intelligently in a price war,
Charge different prices according to your customers’ willingness to pay,
Accurately measure the profitability of your products and services,
Manage difficult customers who always want to negotiate better prices and discounts,
Create quotes in minutes instead of days,
Run promotions without destroying value,
Apply artificial intelligence in pricing decision-making.
Target audience
This program is aimed at executives of product or service companies, in industrial or mass markets, who analyze, recommend, or approve pricing decisions. It is especially valuable for executives in the following roles:
Product Managers (Marketing)
Sales Managers (Sales)
Financial Managers (Finance)
Pricing Managers / Revenue Growth Managers (Pricing)
Content
By the end of the program, you will be able to answer the following questions:
What is value-based pricing?
What types of buyers exist, and how can they be served profitably?
How to quantify the value perceived by your customers?
What determines your customers’ price sensitivity?
How to incorporate price elasticity of demand when making pricing decisions?
Which costs should be considered when setting your selling prices?
How to respond intelligently in a price war?
How to charge different prices for the same product or service?
How to design a list price menu?
How to create a menu of customer discount policies?
How to make pricing decisions when the sales of one product affect others?
How to run effective and cost-efficient promotions?
How to control retail prices?
What are the applications of Machine Learning in pricing decisions?
Methodology
Virtual training program that includes:
Masterclass-style presentation of concepts.
Review of real examples of products and services in consumer (B2C) and industrial (B2B) markets.
Question and answer sessions.
Making profitable decisions for your business
Instructors
Nicolás Restrepo Abad
Mechanical Engineer from EAFIT University in Colombia and MBA from IE in Spain. He is Co-Founder and Partner at prexus pricing solutions.
With over 25 years of professional experience, he has also served as Project Manager at Procter & Gamble in Colombia and Mexico, and Marketing Director at Orbitel (Tigo UNE) in Colombia. Additionally, he has taught Pricing Strategy in graduate programs at EAFIT University in Colombia and has been an invited speaker at seminars on the topic in major cities across Latin America.
Author of the book Pricing: The key to profitability.
Felipe Tabares Chaverra
Business Administrator, Finance Specialist, and Master’s in Marketing from EAFIT University in Colombia. He is currently an Associate Consultant at prexus pricing solutions.
With over 15 years of professional experience, he has stood out as a Revenue Manager in companies such as Novaventa (Nutresa) and Essity in Colombia.
His master’s thesis on the impact of psychological pricing on customer purchase decisions received the highest honors.
Format, Duration, and Dates
Format: Virtual
Duration: 12 hours
Dates: March 6 and 13, 2026
Schedule: 9:00–12:00 and 14:00–17:00 (UTC-5, Bogotá Time)
Investment
USD 450 + VAT* per participant.
USD 400 + VAT* per participant for registrations paid by February 13, 2026.
25% discount for groups of 3 or more participants from the same company.
* The 19% VAT applies to invoices issued in Colombia. For other countries, VAT is not charged.
The program includes:
Certificate of attendance (for participants attending more than 75% of the course)
Course materials
Access to the course video
Registrations
Please complete the following form. We will then contact you at the email address you provide.
IMPORTANT: If there are multiple participants, please complete a separate form for each one.
Learn about our Personal Data Processing Policy
FAQs
Do I need prior pricing experience to take the course?
No. The program is designed for executives who make or influence pricing decisions, even if they are not pricing specialists. Concepts are explained from the fundamentals to advanced applications.
What concrete results will I obtain after completing the course?
You will be able to define value-based prices, measure profitability correctly, design discount policies, respond to price wars, and apply analytical tools—including artificial intelligence—to pricing decisions.
Is the course applicable to both B2B and B2C?
Yes. Real examples from industrial (B2B) and consumer (B2C) markets are reviewed, making the content applicable to different business models.
Does the course include materials and recordings?
Yes. It includes course materials, access to the recorded sessions, and a certificate of attendance (for participants who attend at least 75% of the program).
Are there early payment or group discounts?
Yes. A special price is available for early registrations (see deadline in the course details), and a 25% discount applies to groups of three or more participants from the same company.